PURL (Personalized URL)
A pURL is a Personalized URL created for each recipient of your marketing campaign. When your audience receives your marketing campaign materials (like a postcard, email or video), each one will prompt them to visit a website that addresses them by name.
Adding a pURL to your direct mail allows you to track each piece on a person-by-person basis, which is great for acquiring new contact information, or collecting survey responses. Plus, it lets you personalize each greeting and deliver an individual link to track each recipient’s response to an offer. Results are captured and viewed in real time via an online dashboard, which enables your team to immediately follow up on leads.